德国体育杂志市场现状及影响因素.pdf

第14卷第5期 体 育 学 刊 Vol.14 No.5 2007 年 8 月 Journal of Physical Education Aug.2007 德国体育杂志市场现状及影响因素 1 2 3 13 （广州体育学院 1.休闲体育与管理系；3.体育新闻与传播系，广东 广州 510500 ； 2.上海体育学院 体育社会学系，上海 200438 ） 摘 要： 关 键 词： 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2007)05-0052-03 Current state of and factors affecting the sports journal market in Germany 1 2 3 ZHOU Liang-jun ，CHEN Ji-zhi ，CHEN Xiao-ying （1.Deparment of Leisure Sport and the Management；3.Department of Sport News and Communication ， Guangzhou Institute of Physical Education，Guangzhou 510500，China ； 2. Department of Sport Sociology，Shanghai Sports University，Shanghai 200438，China ） Abstract: By means of literature data, expert interview and on-site investigation, the authors probed into the sports journal market in Germany in order to provide a reference for the healthy development of the sports journal market in China, and revealed the following findings: The usage of the phrase “sports journal” by the German is not uni- fied; there is a difference in the classification method and statistical scope of sports journals between the official sta- tistical channel and commercial statistical database in Germany; German sports journals show such characteristics as diversified varieties and readers, ever increasingly intense competition, and intensified degree of centralization; the factors that affec