数据挖掘_Direct marketing for profit optimization(直接营销的最优化利润).pdf

Direct marketing for profit optimization(直接营销的 最优化利润) 数据摘要： This is the data set used for The First International Knowledge Discovery and Data Mining Tools Competition, which was held in conjunction with KDD-98 The Third International Conference on Knowledge Discovery and Data Mining. The goal was to predict who is most likely to donate to a charity.It is a regression problem where the goal is to estimate the return from a direct mailing in order to maximize donation profits. 中文关键词： 数据挖掘,KDD Cup 1998,最优化利润,预测, 英文关键词： Data mining,KDD Cup 1998,Profit optimization,Prediction, 数据格式： TEXT 数据用途： The data can be used for regression. 数据详细介绍： Direct marketing for profit optimization  This is the data set used for The Second International Knowledge Discovery and Data Mining Tools Competition, which was held in conjunction with KDD-98 The Fourth International Conference on Knowledge Discovery and Data Mining. The competition task is a regression problem where the goal is to estimate the return from a direct mailing in order to maximize donation profits.  The KDD-CUP-97 data set and the accompanying documentation are now available for general use with the following restrictions: 1. The users of the data must notify Ismail Parsa (iparsa@) and Ken Howes (khowes@) in the event they produce results, visuals or tables, etc. from the data and send a note that includes a summary of the final result. 2. The authors of published and/or unpublished articles that use the KDD-Cup-97 data set must also notify the individuals listed above and send a copy of their published and/or unpublished work. 3. If you intend to use this data set for training or educational purposes, you must not reveal the name of the sponsor PVA (Paralyzed Veterans of America) to the trainee