基于层次分析法的宜宾酒文化旅游资源评价.docVIP

基于层次分析法的宜宾酒文化旅游资源评价 摘要 宜宾县自古至今具有优良的酿酒传统，并在社会的变迁中酝酿产生了独特的酒文化资源。在现代社会中，宜宾的酒文化资源是宜宾的一大特色，并且为宜宾的经济发展带来了新的转变。但在宜宾酒文化资产的发展中，却并没有像青岛一样红火，并且在中国白酒业竞争日益激烈的今天，宜宾的白酒业受到了历史和现实的双重考验。因而，笔者选择，宜宾酒文化资源作为研究的主体，希望通过层次分析法对宜宾酒文化进行合理的调查、研究，使得宜宾酒文化资源发展受限制的现状得到一定程度的缓解。 关键词 宜宾酒业 酒文化资源 层次分析法 资源 Abstract Since ancient times, Yibin county has excellent tradition, and in the social changes brewing produced resources unique wine culture. In modern society,resources of wine culture of Yibin is a major feature of Yibin, and brings new changes to the economic development of Yibin. But in the development of Yibin wine culture assets, but not as good as Qingdao, and in the Chineseliquor industry increasingly fierce competition today, Yibin white wine by thedual challenges of history and reality. Therefore, the author chooses, Yibinwine culture resources as the research subject, through analytic hierarchy process were investigated, study reasonable for Yibin wine culture, wine culture resources situation makes the Yibin development limited eased to some extent. Keywords Yibin wine wine culture resources of AHP resources  目录 1 引言………………………………………………………………………….4 1.1研究的背景………………………………………………………………4 1.2研究的意义……………………………………………………………….4 2基本概念………………………………………………………………………?基本概念与要素………………………………………………………………………………………………………………………5 2.1.2层次分析法……………………………………………………………6 3实证研究……………………………………………………………………..8 3.1宜宾市酒文化背景分析…………………………………………………8 3.1.1自然地理基础………………………………………………………8 3.1.2酒文化历史传统……………………………………………………8 3.1.3酒文化街区的基本概况…………………………………………….9 3.2问卷设计与专家评估…………………………………………………….9 3.2.1调查对象…………………………………………………………....9 3.2.2问卷设计…………………………………………………………….9 3.2.3数据采集…………………………………………………………...10 3.3宜宾酒文化街区的综合评价……………………………………………10 3.3.1实地调查……………………………………………………………10 3.3.2数据分析……………………………………………………………10 3.3.3结果与讨论…………………………………………………………10 3.4结论与建议…………………………………………………………..10 3.4.1总结………………………………………………………………….10 3.4.2 建议…………………………………………………………………..11 3.4.3 展望…………………………………………………………………..11 结束语………………………………………………………………