宏观调控背景下鑫科置业的竞争策略选择与实施保障.pdfVIP

摘要 商丘鑫科置业有限公司是一家以住宅类房地产开发为主的股份制企业，依靠大股东 集团公司的支持，企业成立以来快速成长。但随着全球性金融危机、国家对房地产调控 的不断加剧，行业环境正在发生深刻的变化，资金链吃紧，日益加剧的竞争，整个行业 面临着巨大的变革。认真的研究房地产行业未来的形势，决策自己的行为，成为重要而 迫切的工作。 本文以管理学、经济学相关理论为基础，结合房地产行业的基本特征及目前的 竞争态势，对鑫科置业所面临的内外环境进行了详细的分析研究，确定了鑫科置业在未 来的发展道路上，应该结合自己的实际选择多种竞争战略并存的模式，这对鑫科置业今 后的决策、打造核心竞争力以及对未来项目的开发有着非常重要的意义和实际应用价 值。 本论文不仅是对于鑫科置业未来发展的规划，同时也能给别的房地产企业提供一些 有价值的参考和借鉴启示，以便别的房地产企业在深化认识的基础上根据形势更好地调 整或制定自己公司的竞争战略，为国内房地产行业未来的健康发展做出应有的贡献。 关键词：房地产，竞争战略，Swot分析 ABSTRACT Asa onreal xinkeRealEstate share-holdingenterprisefocusing estate，Shangqiu inreal maintaineda sinceits estate，has rapid Company，majored development underthe financial circumstancesof crisisandtheNational ofdomesticreal aggravatingglobal regulation environmentis chainbecomesand and changes．Funds estate，Industry undergoingprofound tightertighter the becomesmoreandmore whole is competifio Fierce，theindustry facinggreat future and researchtherealestate ofthe situation own the behavior,become industry makingyour important and work． urgent Basedonthe asthe withthereal estate management,economicstheory basis，Combined industry andthebasiccharacteristicsofthecurrent carriedoutadetailed and situation,I competition analysis OntheenvironmentofxinkeRealEstate Identified ofxinkeReal study Company,anddevelopmentpath Estate inthefuture．xinkeRealEstate shouldcombineitsownactualchoosea Company Company of of varietycompetitivestrategy coexistingpattern． Theresearchisnot benefitforXinkeRealEstate future andthe only Company’Sdecision-making oftheCOre aswellastothefuture alsobeneficialfor building competitiveness development,but project realestate to thatotherreal other enterprises somevaluablereferenceand estate pmvide inspiration,so in the Oilthebasisofthesituationbetter or their enterprisesdeepeningunderstanding adjustmentdevelop real future andmake thedomesticestate competitive industryhealthydevelopment companys strategy,as duecontributionsto． KEYWORDS：Real Estate，Competitive Strategy,Swotanal