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AB STRACT Withthecontinuous of and has developmentsociety,science technology accesstoinformation
improvedcontinuously.thepublic diverse,the increasingly oftheInteracthasbecomethe ofacommon
emergence globalemergence information andothercommunication whoare
platform,microblogging,letterscarriers.people
hasbecomea iscalled”self-media”eracameinto reporter,mediamay.one being, thecommunicationbetween information.
dramaticallychanged people,contact In recent continuethisseriesof years,frequentpublicemergencies,crises teststhe of atestof to tothe
ability publicrecognition,butgovernmentdepartmentsrespond
crisis fastest in is responsecapabilities.Microblogoccupypositionssocietymainly convenientto ina of the to
transmitted,it participatevarietychannels.allowingpublic
more realizethe and of the easily sharingexchange information,especiallyemergence
of tobuildaninformation and microbloggovernment publishing,politics people
interactiveto to the of platformguidepublicopinion,itappearsexpandscopepopular in shifttothe to affairs,this
participationpublic governmentbringdisruptivechange. the toactinaccordancewiththe relationsofthe
promptedgovernment public needtobe to the citizens
conlInunity adjustedstrengthen governmentmicroblog ofthe mobilizethe to in
propertypeople,to publicactively affairs, participatepublic freedomof andcommunicationthe
personal thebasis expression throughnetwork,on
ofarationaldebateonthe ofthe domainand powerspublic policycritique,consensus,
and achievethe ofstate andinfluencethe ultimately ofthe supervisionpower purpose
naional publicpolicy. Inthis Province astheresearch paper,Jiangsugovernment microblog object, acombinationoftheoreticaland to
using empirical approachgovemmentpublic
relationsasthe theoreticalbasisofthe characteristicsof propagation microblog, roleinthe crisis release…’
microblog government publicrelations,select”Hanjiang Public online”and
JiangningSecurity other outstandinggovernmentmicroblog Provinceas to how
Ji
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