Abstract
ofnational
andthe income,the
Withthe ofChinesesustainedeconomicrising
growth
is consumermarket
national goods
of fast-moving
power consumptiongrowing.Chinese
the
withthe of market,brand
been competition
has along maturity
developingrapidly,and
more
becomemoreand
more consumershave
becomesmoreand fierce,and captious.
●●■■■■,I
willseizethebrand
who theconsumers
ofmarketisthattheone
Thelaw caught
consumersthebranditwillhave salevolume
accept good
advantage.When
competition
focusof themarket.This
hasbecomethe in
themarket.Sobrand paper
on competition
oftheoriesof
brand onthebase
factorsaffectthe
trieSto the management
analyze
can
betweenthebrandandconsumerbehavior,w
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