快速消费品行业中的消费者的研究和品牌战略管理.pdf

快速消费品行业中的消费者的研究和品牌战略管理.pdf

Abstract ofnational andthe income,the Withthe ofChinesesustainedeconomicrising growth is consumermarket national goods of fast-moving power consumptiongrowing.Chinese the withthe of market,brand been competition has along maturity developingrapidly,and more becomemoreand more consumershave becomesmoreand fierce,and captious. ●●■■■■,I willseizethebrand who theconsumers ofmarketisthattheone Thelaw caught consumersthebranditwillhave salevolume accept good advantage.When competition focusof themarket.This hasbecomethe in themarket.Sobrand paper on competition oftheoriesof brand onthebase factorsaffectthe trieSto the management analyze can betweenthebrandandconsumerbehavior,w

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