“线形视觉语言”在现代包装设计中的运用及研究.pdfVIP

“线形视觉语言”在现代包装设计中的运用研究 Subject: A study of application of “linear visual language” in Modern Packaging Design Specalty: Art of Design Name: Lili Wang Instructor:Jianjun Ke Professor ABSTRACT “Line” refers to the line shape. Line is an expression of language in the art of visual communication, which can enable not only clear and direct expression to objective things, but also accurate and vivid expression to abstract realm of sensual imagery. Linear visual language, with rich and varied visual expression and precise, delicate emotion shaping force, will have a more prosperous development in such an era with gradually increasing demands for improvement in social technology and humanity, especially in contemporary packaging design with its unique artistic charm in visual communication. The artistic charm of lines is of full multi-angle. Vertically speaking, the expression of line is having a long history since ancient times, with a rich cultural background. There is already usage of lines before the birth of human language, and simple lines were used to recorded events and express feelings. It can be fully demonstrated from the expression and mature usage of “line” on ancient rock paintings, and in particular, the Chinese calligraphy, painting and other works of art in different times. Horizontally speaking, line is playing an important role in the artistic language of visual communication, and in other words, it is the bridge between point and surface for the connection, through, split, and extension of them. “linear visual language” is having a powerful plasticity and creativity in both function and visual aesthetic. According to the characteristics