《How to Develop Marketing》.pdf

_______________________________________________________________ _______________________________________________________________ Report Information from ProQuest March 22 2014 23:51 _______________________________________________________________ 22 March 2014 ProQuest 目录 1. How to Develop Marketing Methods of Real Estate Companies in Kuwait: A Case Study of a National Real Estate Company 1 22 March 2014 ii ProQuest 第 1 个文档，共 1 个 How to Develop Marketing Methods of Real Estate Companies in Kuwait: A Case Study of a National Real Estate Company ProQuest 文档链接 摘要: Marketing has developed rapidly in the last decade and now makes a significant contribution to the expansion of industry. This thesis examines and evaluates marketing strategies adopted by the National Real Estate Company. It focuses on the implementation and development of marketing strategies by real estate developers. The analysis, discussion, evaluation, and recommendations are presented to allow real estate developers to have some insights into gaining an advantage in the present highly competitive market. The research starts with analysis of literature in related fields, followed by an analysis of the real estate marketing environment, including both the micro- and macro-environments. Theoretical values of marketing mix are used to analyze Kuwait real estate marketing practices. The case study of the National Real Estate Company is discussed to illustrate how this particular developer modified its marketing strategies on this project under the rapidly changing market conditions. Evaluation of the marketing strategies is presented and recommendations are proposed with a view to increasing marketing performance of the Na