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《The Marketing Plan of Real estate》.pdf
TheMarketingPlanofRealestate
WilliamA.Cohen
Realestatedevelopmentissupportforthepeoples dailylives-47socialistmarket
economic system development, make the real estate market has become the main
economicactivitymembers,inthefaceofthechangingmarket.realestateenterprises
are to seize the opportunities and meet the challenges, we must adopt modern
marketing concepts, master of modern marketing techniques. Chinas real estate
marketingandsalesmanagementenvironmentevenafter20yearsofmarketconcepts
nurtured,ButinChinasrealestateintegrity,marketinginnovation,productinnovation,
andthemanagementstructurewiththeinternationalcommunityondistance.
1Realestatemarketingelementaryknowledge
1.1Marketingconcepts
The market marketing translates from an English marketing word. Most early
produces toUS, in 1960theAmericanmarket marketing association (AMA)defined
the committeethe definition: The market marketing is the product either the service
fromtheproducer guidance allenterpriseactivitieswhich carriesontothe consumer
orthe user. Thereal estatemarket marketing is satisfiesthe reality orthe latentreal
estate demand comprehensive management sale campaign process through the real
estatemarketexchange.Ithasfollowingseveralimplications:
1.therealestatemarketmarketinggoalissatisfiestheconsumertotherealestate
commodityandtheservicedemand.
2.alreadyincludestherealisticdemandalsotoincludethelatentdemand.
3.the real estate market marketing center realizes the commodity exchange,
completesthesalecampaign.
4.thereal estatemarketingmethodisthedevelopmentcomprehensivemarketing
activity.
The real estate marketing is a market marketing important branch, is the
establishment in the market marketing theory system. In in real estate marketing
utilization mainly by government control section and property developer. The
governmentdepartmentmainlycarriesontheinstruc
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