《A New Economics of Trademarks》.pdf

Northwestern Journal of Technology and Intellectual Property Volume 5 Article 2 Issue 1 Fall Fall 2006 A N ew Economics of Trademarks David W. Barnes Re ommended Citation David W. Barnes, A New Economics of Trademarks, 5 Nw.J . Tech. Intell. Prop. 22 (2006). http://scholarly /njtip/vol5/iss1/2 This Article is brought to you for free and open a ess by Northwestern University School of Law Scholarly Commons. It has been a epted for inclusion in Northwestern Journal of Technology and Intellectual Property by an authorized administrator of Northwestern University School of Law Scholarly Commons. N O R T H W E S T E R N J O U R N A L O F T E C H N O L O G Y A N D I N T E L L E C T U A L P R O P E R T Y A New Economics of Trademarks David W. Barnes Fall 2006 VOL. 5, NO. 1 © 2006 by Northwestern University School of Law Northwestern Journal of Technology and Intellectual Property Copyright 2006 by Northwestern University School of Law Volume 5, Number 1 (Fall 2006) Northwestern Journal of Technology and Intellectual Property A NEW ECONOMICS OF TRADEMARKS By David W. Barnes * I. INTRODUCTION ¶1 According to conventional wisdom, trademark law has no theoretical or practical connection to copyright and patent law. It is associated with wasteful spending on advertising and with trade and competition rather than with music, literatur