《ComScore：2015年全球移动网民调查报告》.pdf 33页

The Global Mobile Report How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond © comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 1 About This Report The Global Mobile Report leverages data sources unique to comScore covering several geographies: • The report is based primarily on comScore MMX™ Multi-Platform, which provides deduplicated reporting of digital audiences across desktop computers, smartphones and tablets. • Multi-platform reporting accounts for unduplicated audience viewing across web, app and video content. • The report focuses on three markets: the US, Canada and the UK, the markets where unified market-level multi-platform reporting is currently available. • The Global Mobile Report will be expanded to include Multi-Platform insights from Spain and Brazil, with several other new markets in 2016. For more information about subscribing to MMX Multi-Platform, please contact us at /learnmore. © comScore, Inc. Proprietary. 2 The importance of de-duplicating platform audiences Desktop (only) Mobile (only) Smartphone Tablet Browsing Video App App Browser App Browser Multi-Platform © comScore, Inc. Proprietary.