- 1、本文档共73页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
一 亘堕至望奎兰塑主堡窒竺兰堡鲨塞 篁!!要 Abstract In of general,the hotel ismuchmote marketingmanagement industry of because does with important its’particularity,SO the its’product.Compared intemational differences standard,the of血e ofthehotels marketingmanagement in Chinais SO doesmostoft11e hotels.The great,and non-joint hotelsinChina moreattentiontothesmallbut
pay actions,but completemarketing generally the
overlookconstructionofthe marketingmanagementsystem. how-to-constructthe inhotel Regarding marketingmanagement system as themain wouldtalkitoverinthree
industry objective,the the paper parts.In
first author discusses and the of part,the theoretically advantages disadvantages system,distribute and
agent system,sales-suppo币ngsystem,direct managing
direct havebeen differentindus仃ies.Basedon selling,whichwidelyadoptedin
the discusseshowthesix could analysis,this above be in paper patterns applied
thehotei the onthe ofthe of second statusthe industry.In part,baSedanalysis
WANTI marketingisconsideredthemostfeasible hotel,time-sharingsystem for theWANTIhotel.Andinthelast
marketingmanagementsystem part,great
attendOilis onthe ofthehotel paid design marketingmanagementsystem. derivedfrom and Because system the time-sharingmarketing agentsystem the ofthetwo.Withthe of
direct owned sellingsystem,it advantages application
this in could avoid sellingmanagement,companiessuccessfully patternproduct and substanceresource.The human resonfce
thediffiuenceof resource,capital this inthehotel in
author China,it firstly pattern marketingmanagement applied ofthe theinnovation
become paper. for also the be WANTAI Not couldresearch helpful hotel,but only directly
forthehotel in the ofthesole marketingmanagement industryChina,especially hotels.
proprietorship words:Hotel time-sharing system Key industrymarketingmanagement system
marketing
. 亘室窒望奎兰塑主竺窒竺兰垡笙塞 塑!夏 第l章绪论 1.1论文的研究背景和意义 1.1.1研究背景 旅游业作为一项朝阳产业,在世界服务贸易经济中已占有越来越重要的
地位。到九十年代初,世界旅游业已成为全球营业收入最大的一项产业。我 国旅游业自改革开放以来,一直呈稳定
文档评论(0)