提高企业客户定制化产品供需匹配度地研究.pdfVIP

I I 提高企业客户定制化产品供需匹配度的研究 摘要 竞争与发展是 21 世纪企业生存的主题。供应链管理环境下的企 业为了生存和发展，越来越关注于产品的质量、交货期、库存水平等 方面，而重中之重则是供应与需求的匹配。对于定制化产品，需求的 不确定性增加了供应的难度，供应少了，交货期延迟，客户满意度降 低；供应多了，库存增加，材料成本压力变大，容易造成资源的浪费。 尤其对企业 （B2B）的客户定制化产品而言，需求变动更大，定制化 程度更高，交货速度要求更快，因此其供需关系对供应链的协调发展 具有很大影响。 本文首先介绍了本课题研究的背景及意义，对概念及范围进行界 定，梳理出整个论文的框架及写作方法。通过对国内外文献的研究， 找出当前研究的空白点。之后对企业 （B2B）定制化产品造成供需不 匹配的原因进行分析，并对原因一一制定解决策略，希望通过供应链 各个环节 （销售部、市场部、供应链部门、ODM 等）的共同努力提高 供需匹配度。最后，以 D 公司的定制化服务器业务为例，对目前供需 情况进行研究，通过优化产品组合、缩短订货提前期提高快速响应， 提高该业务的供需匹配度。 关键词： 企业客户定制化，供需匹配度，产品组合优化，快速响应，库存管理 I STUDY ON MATCHING SUPPLY AND DEMAND FOR ENTERPRISE CUSTOMIZED PRODUCTS ABSTRACT Competition and development is the most important theme in the twenty-first century. In order to survive and develop better, the enterprise under supply chain management would pay more and more attention to product quality, lead time and inventory level, etc. and the most important priority is how to match supply and demand. For customized products, the demand uncertainty would increase the supply difficulty. If supply less, delivery would be delayed and the customer satisfaction would be reduced; on the other hand, more supply would make inventory increase and resource waste. Especially for enterprise (B2B) customized products, demand is more fluctuant, customization degree is higher, delivery speed require faster. Thus, how to match the supply and demand would have great influence on supply chain coordination. Firstly, the paper introduces the background and significance of the research, define the concept and scope, sort out the framework and method. Through the research on domestic and foreign literature, I discover the point blank of the current research. Then, we analyze the root causes on mismatch