YS公司可持续发展战略及.pdfVIP

Subject StudyonSustainableDevelopmentStrategyofYSCompany ： Specialty MasterofBusinessAdministration ： Name ：DuanYong （Signature） Instructor：LiYongqing （Signature） Abstract Energy industryisthe leadingindustryinthe economic andsocialdevelopment, energy problemhasbecomeanimportantissueintodaysworld.,peoplepaymoreandmoreattention onit.ThecoalindustryisabasicindustryofChina,itplaysavitalroleonthedevelopmentof Chinese social energy supply, and also it has an important influence on the economic developmentofChina.Inthispaperaccordingtothebackgroundofthefossilenergyshortage, increasing environmentalprotection and strictenergy-saving awareness,thispaper is closely related to the sustainabledevelopment of large energy companiesYS Energy Limited inthe city of Yulin area . Combing the theory and practice, this paper discusses the future sustainabledevelopmentstrategyofYSenergylimitedliabilitycompany. In this paper, the author introduced the present and the development of the concept of sustainabledevelopment,theories ofenterprisestrategicmanagement, asthetheoreticalbasis ofthisthesis.Basedondevelopmentprocess,thecompanyorganization,currentdevelopment, it analyzes the external macro environment, the competition situation,with the guidance of Potters five forces model analysis tools, Also it analyzes the advantage, disadvantage, opportunities and threats of the company by using SWOT, laying the foundation to the sustainable strategy,.Then, combined with the development status and resource situation of YS company, this paper proposed the sustainable development strategy of the company. It points out the strategic deployment and strategic focus. Meanwhile this paper discusses the supportsystemfromtheresource,talent,innovation,cultureandsoon.Thenitexpoundsthe concrete measures for the companys sustainable develo