KL房地产公司面向青岛蓝色硅谷竞争战略研究.pdf

Study on the Competitive Strategy of KL-Real Estate Company about Blue Valley of Qingdao Abstract The healthy development of the real estate industry related to people living with nationals to live and work , is to build a harmonious home , building a harmonious important part of the city . KL is the real estate industry, real estate companies and humble one , however, the face of national strategy proposed maritime power , while the Shandong Peninsula Blue Economic Zone is the second five first year of an approved national development strategies , but also Chinas first marine- themed regional economic development strategy . Young and dynamic company s business development team to capture the opportunity to develop a competition for the Qingdao Blue Valley strategy for the companys future survival and development to explore a way out for the company to meet the challenges of competition in the future energy reserves of knowledge . Based on the research process, to the external environment PEST analysis is the basic structure through political , economic, cultural and technical environmental analysis, the external environment of the enterprise global understanding. In the real estate industry, environmental analysis , the use of Potter five forces model to analyze , through the potential entrants , substitutes, seller , supplier analysis, especially through intra-industry competition analysis , a clear industry development and competitive situation , give