中国房地产企业竞争力研析.pdf

Subject : Study on Competitiveness for the Real Estate Enterprises in China Specialty: Industry economics Name : Zhang Jie (Signature) Instructor: Sun Hongxiang (Signature) Abstract With rapid economic growth in the process of reform and opening up, Chinas real estate, there have been a great scene of the housing boom, real estate market is increasingly coming to standardization. Currently, real estate has become one of the pillar industries of Chinas national economy, but on the other hand, Chinas real estate industry has not yet truly established a modern enterprise system, the current system has many drawbacks, weak comprehensive competitiveness, The real estate enterprise must review the competitive environment, improve the competitiveness power of enterprises. Therefore, the research of competitiveness power of the real estate enterprises in China has major theoretical and practical significance for the development of enterprises in the fierce competition. Start from the real estate business development background, and base on the theory at home and abroad ，we analyzed and summarized competitiveness, the competitiveness of enterprises, enterprise competitiveness evaluation theory and the real estate business competitiveness. Quantitative analyzed the internal factors which affect the competitive power of the real estate enterprises and qualitative analyzed he external environment factor which affect the competitive power of the real estate enterprises. Through the analysis of the competitive factors of the real estate companies and a