电广传媒的公司价值的分析.pdfVIP

ABSTRACT WithChina’S into ofindustrializationand to entry WTO，the the pace opening worldwillbefurther in outside thefieldofmedia in China．The quickened industry ofthemedia decisiveinthe and capital allocation，utilization power companiesbeing ofthemediaresources effectiverealization and vitaltothecontrolof being channels， the overthecontestsoftheadvertisementsources andthe ofits winning diggingown as ofthe touse andto management well，the potentials importancecapacitycapital valueis the of greatly core manage highlightedamongcomponentscompetitivepower inthe media． press a Thevalueof onvariousfactorssuchasthe companydepends company’S andits tousethe surroundings，resourcescapacity resources．Onlybyhaving idea clear ofthe canits all—roundand value be company’S strategies development and in constituteditsresourcesbe usedthe properly effectively competitionamong media． tomorrow’S onthe the