WTS市场营销策略的研究.pdf

ABSTRACT ABSTRACT Withthe of standardsand in improvementliving changesconsumptionconcept， of caremoreand a people’Srequirementbeauty more，advocatinghealthybeauty, sinceChina’Saccessiontothe meetthenewroundof WTO，beautyenterprises and the andthe opportunitieschallenges．Facing opportunitychallenge，Xbeauty salonasamemberofamarket theold economy,breakmarketingstrategy,designed tomeetthenewmarket market isa marketingstrategy developmentdevelopment strategysignificance． This takes asthe the of instruction，in paper marketingtheory analysis a asthemain a environmental，discoverproblem，solveproblems logic，using combinationof and thestatusofChinas qualitativequantitativeanalysis quo beauty salons andother the in methods，of marketingempiricalanalysis beautyindustry microandmacro tothe4Pand of environment，according7pmarketingtheory concrete ofX of enterprisedevelopmentstrategy．A analysisadvantagebeauty of strategicthreat(ST) and these -Opportunities(WO)strategy,weaknessesthreats(WT)selectionstrategy four useof strategies，theintegrat