岭南水乡古村游客环境感知、地方依恋与满意度关系研究--以广州小洲村为例.pdfVIP

摘 要 随着我国经济的发展和人们生活质量的提高，越来越多的游客开始从观光旅 游转向休闲旅游，古村落旅游成为了人们休闲放松的一种重要旅游方式，是旅游 研究的重点和热点。但国内对古村落旅游的研究多集中在皖南、江西古村落旅游 发展比较成熟的案例地，对我国岭南古村落的研究较少，而且研究内容和理论比 较单调。因此，本文把地方依恋理论引入到古村落旅游中，基于承载具有岭南特 色的水乡古村落—小洲村这个案例地，调查游客对小洲村的地方依恋感，分析游 客的地方依恋程度，以解释游客对小洲村特殊的情感，并进一步探讨小洲村游客 的环境感知、地方依恋和游客满意度的关系。 （1）根据小洲村游客的地方依恋程度对小洲村游客进行聚类分析，把小洲 村游客分为“无依恋者”、“有依恋感觉者”、“一般依恋者”和“强依恋者”四种 类型。（2 ）游客环境感知对游客的地方依恋具有正向的显著性影响。（3 ）游客的 环境感知对游客满意度具有正向的显著性影响。（4 ）游客地方依恋对游客满意度 具有正向的显著性影响。（5 ）游客的环境感知通过地方依恋对游客满意度具有正 向的显著性影响。最后，根据实证研究的分析结果和访谈结果，本文从游客的角 度针对小洲村旅游发展中存在的问题提出了相应的意见和建议，以指导小洲村旅 游的开发和保护，实现小洲村旅游开发的持续发展和资源保护的平衡。 关键词：古村落旅游、地方依恋、环境感知、游客满意度、小洲村 I Abstract As China’s economic is developing and people’s quality of life is improving, more and more tourists started turning from mass tourism to recreation tourism. The tourism of traditional village has not only become an important way for people’s recreation, but also become one very important and popular research in the tourism field. But recently in China most of the researches about traditional village’s tourism are more concentrated in southern Anhui, Jiangxi where traditional village’s tourism has become more mature cases. On the other hand, only a few studies on Chinas Lingnan traditional villages, and research and theory are rather monotonous. Therefore, author uses place attachment theory into the traditional village’s tourism in this paper. Based on the characteristics of Lingnan traditional villages – traditional village of Xiaozhou, author investigates visitors’ place attachment, analyzes the degree of place attachment to explain the tourists’ special feelings to Xiaozhou and further explores the relationship between environment perception, place attachment and tourist satisfaction. The results show that: (1)According to the degree of place attachment of tourists in Xi