泰国创办汉语学校客户的基本要求和投资可行性研究.pdfVIP

Classified Index ：G47 U.D.C.: 371 Dissertation for the Master Degree in Management PRELIMINARY CUSTOMERS NEED AND INVESTMENT FEASIBILITY OF STARTING CHINESE LANGUAGE ACADEMY BUSINESS IN THAILAND Candidate： Suksabai Nattaya Supervisor： Associate Professor Shi Jianxin Academic Degree Applied for : Master of Management Speciality： Enterprise Management Affiliation ： School of Management Date of Defence ： June 2013 Degree-Conferring-Institution ： Harbin Institute of Technology Dissertation for Master Degree in Management, HIT Abstract The purposes of this research are to study the preliminary needs of students in learning Chinese at any Chinese language academy, to study the service marketing mix factors which affecting on the students‟ decisions in choosing any Chinese language academy, and to study the trends growth and investment feasibility of Chinese language academy business in Thailand. The population on this research work is 2 boards of school who are from Baan Tone Tutor and Excellent Academic School. The samples on this research work are 933 students. They are middle and high school students which are studying Chinese from 8 schools are; Benjamarachutit School, Chareunwitsahawitthayakarn School, Kanlayaneesithammarat School, Muangnakhonsithammarat School, Princess Chulabhorn‟s College, TriamudomSuksa School of the south, Thasalaprasitsuksa School, and Yothinbumrung School. Data collected by using self- administered interview model to interview 2 boards of school, and self- administered ques