我国中小洗涤用品企业差异化战略的探究.pdf

借鉴作用和普及意义。 关键字：中小洗涤用品企业；差异化战略；价值链；竞争优势 St StudonCh SmaI l and Di fferenti ati on i es i nese rategy Medi um—Si zedWashi Product i ses ng Enterpr Abstract Witllnle of economic andme ofthemarket deVelopmentglobal inte黟ationimproVement of most ofC曲m’s s伽Jcture economy ChiI坞waSllingproductmdust】％嬲tlleiIIlportantpart 彻tional marketisiIl stj曲ea11ditsime加al econom弘its monopolisticcompetition competition is more锄dmorefierce．At of Wholeline becomiIlg present，矗omⅡlebodycoInpetition，the formeda mafket ofⅡlenlree is，multi—natioIIalwaSlling competitiVepa：ttem parties，tllat domeStic aIldsmallaIld productco叩orations， largew2LsllingproduCtente坤rises medium—sized Fromtlle of diVersity， w嬲11iI冯productsente印rises． aspectp∞duct multi-national anddomestic llaVe of large corporatiollS eIlte印risesmonopolizedlaI苫epart the饥lditionalandmostconsllmed and w嬲tlingprodllctS’marI毗especi2Llly w2Lsllingpower it reserveasmallof forsmall锄dmedi啪-sized so印market，a11donly part w弱mngprodu髓 t0 a the aIld a11d谢n enterl嫡ses．HowdeVeloptogether谢tllbigc0叩orationSentellⅢses place krve