H公司的市场营销策略的研究.pdf

Abstract Abstract Theroad isa istheoil and asphaltsupplyspecialindustry．It’supstream refinery thedownstreamusertenninalisme andconstructionsideoftheroad deVeloper withinthe The anddownstreamto projects transportsystem． upstream belong difrerentindustriesanddifrer are with greatly．MoreoVer，bothlargepowerfulgroups the of orstate—owned andoint—stock of stability companies pursuit ente印risesj nature．Theroad isthe betweenthe administrative asphaltsupplierbridge upstream is the thebusiness anddownstream sense，midstream．In units，thatsaid，ingeneral betweendo、vnstre锄andtheroad isa-ta relation upstream， asphaltsupplier whetherit that hasmuchinnuenceoncontracttenIls disadvantagedpositionrarely actsasthedo、vnstre锄selleror 1ikethewolfandthe upstreambuyer．It’s sheep．The road needstodealwiththe”wolVes。’ the and asphaltsupplier amongupstream achieVe and downstreamsothatitcoulddancewith”wolVes”to deVelopmentgrowth． Inthis researchonthe ofthedi舵rent int11e p印er，the marketingstrategies periods ten