联合重组后烟草工业企业文化融合问题探究.pdfVIP

摘 要 本文以联合重组后烟草工业企业文化融合为研究对象，介绍了我国烟草行业联 合（兼并）重组的背景，分析文化融合课题研究的重要意义，指出文化融合是卷烟 工业企业联合重组是否成功的重要标志，是适应行业单体规模越来越大的工业企业 增强竞争能力和抗风险的需要，更是配合中国烟草未来一体化经营的需要。基于烟 草行业联合重组的特殊性，本文通过规范分析和实证分析相结合的方法，从政策性 重组的不定性、精神文化深入融合的复杂性、品牌情结、企业发展的差异性、文化 测评标准难以确定等五个方面指出联合重组后企业在文化融合方面遇到的难题。在 此基础上，研究分析了联合重组企业文化融合的三个主要原则以及注入式、隔离式、 互渗式三种具体整合模式。本文结合烟草工业企业实际，分析了母分公司、母子公 司、控股企业、强强联合、强弱联合等五种联合企业具体融合模式的选择。本文通 过典型案例的研究与借鉴，分析了促进文化融合、推动企业文化落地的具体措施。 重点从文化调研诊断、创造新文化、推广实施、文化强化与培训、文化测评与提升 五个环节对文化融合进行了流程分解。最后以湖南烟草工业有限责任公司为实证， 分析了企业文化融合实践中“一元主导、整体协调、尊重个性、融合创新”的基本 思路，解析了 “五维度”母子文化管理模式，并对文化融合实践过程中的关键点进 行分析。 关键词：烟草工业企业；联合重组；文化融合 I Abstract This paper firstly introduces the course of conglomeration and merger of Tobacco industry of our country. By the consolidated method of history and logic, analyzed the four features and developing trends of tobacco culture characteristics in transformation period. In this background, pointed out that the cultural integration and cultural integration are the reorganization of United cigarettes industrial enterprises an important indicator of success. The tobacco industry because of the reorganization of the United has its particularities, This paper analyzes the adoption of normative and empirical analysis of a combination of methods, From the policy uncertainty of the reorganization, the purpose of integration of Culture is not clear, brand complex enterprise such as different stages of development in four areas that the United reorganization of enterprises in the cultural integration of the problems encountered. On this basis, the study analyzed the integration and reorganization of Culture, as well as the three main principles of injection, isolated, Infiltration-type spec