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Abstract
Thereare120millionpeasantsworkingincityatpresent.Thisisnew
socialphenomenonofthepast20years.Becauseoftherestrictionof
traditionaldualsocialstructure,nowpeasant-workerssituationincityis.，
economyabsorbing,societyexcluding，‘Theinformationizationisanimportant
signofmodernization.Astheadvancedpartof800millionpeasantsin
modernizationcourse,thepeasant-workermustfacethequestionthathowto
settheirownpositioninthedevelopedinformationsystemincity.Butthe
researchabouttheirinformationspreadstateisstillvacantatpresent.This
thesistriestofocusonthesituationofpeasant-workersinformationspread.At
thebeginningofthethesis,wesummarizealmostalloftheresearchesin
informationspreadandcountrymodernization,andsketchtheresearch
frameofthistext.
Thenaspeasant-workerinShanghaiforexample,thethesisanalyzestheir
current information system including interpersonal communication,
organizationalcommunicationandmasscommunicationbydataanalysis,
deepeninterviewandcontentanalysis.Finally,weestablishthesystemof
indextoillustratehowtheinformationsituationlevelofthepeasant-worker-
Thelevelisequivalenttoabout68%ofcitizensofShanghai,148%ofnational
peasants.Onthebasisofdataanalysis,thethesisdiscussestheproblems
suchastheinformationsystemdifferencebetweenthepeasant-workerand
citizen,thedifferencebetweenhiredlabourerandself-operationlabourer,
problemsofpeasant-workercontactingmassmediainformation,factors
influencingmassmediapowerontheconceptsofthem.Thenweputforward
theconcretesuggestionsfrom aspectsofmacroscopicalsystem,media
operation and audiences.These suggestions include:Changing the
managementthoughtonpeasant-worker,guidingthepositiveroleofunofficial
organization,establishingthecommunicationpolicytakingpeopleasthecore,
improvementofmediascontent，improvementoftheexpressionway,the
mediaadjustingthecommunicationtacticstotheoutside,stressmedia
individualcharacter，establishingnewmediatakingpeasant-workerasgoal
audience,peasant-worke
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