整车电商化的可行性分析.docVIP

密级： 学号：2012123961 自考生毕业（设计）论文 整车电商化的可行性分析 学 院： 汽车工程学院 专 业： 汽车维修与检测 班 级： 12级双本汽检5班 学生姓名： 付小乐 指导老师： 高小林 完成日期： 摘 要 随着社会的发展与进步，人们的生活水平日益提高，汽车消费成为人们生活中不可缺少的一部分。对于汽贸公司来说，传统的经营方式已满足不了消费者的个人化与个性化的需求。为了开拓汽贸市场，给汽贸公司增加新的宣传渠道，节约汽贸公司在广告费用上的开销，扩大宣传，建立一个基于网络的汽贸公司门户网站，进行营销是非常有必要的。 本论文从我国汽车行业的现状出发，阐述了电子商务是我过汽车行业的不可或缺的一条路，它能降低成本，提高效率，实现真正的网络营销。互联网的迅速发展开创了网上交易的经营模式，许多网络公司应运而生。提出了发展电子商务的策略和实施措施， 由于我国的电子商务才刚刚起步,必然面临诸多问题,但从各方面的数据和信息分析得出:网络营销(电子商务)在我国汽车销售中的前景非常光明。 关键词：信息平台；电子商务；汽车营销? Abstract With the development and progress of society, peoples living standards are improving, automobile consumption has become an indispensable part of peoples life. For Carsell, the traditional mode of operation has been unable to meet the individualized and personalized consumer demand. In order to explore the Qimao market, increase new publicity channels to Carsell saving Carsell in advertising costs overhead, expand publicity, to build a web-based Carsell portal, marketing is very necessary. This paper from the current situation of Chinas automobile industry as the starting point, elaborated the electronic commerce is in my car industry indispensable way, it can reduce costs, improve efficiency, achieve the real network marketing. The rapid development of the Internet to create online transaction business model, many Internet companies came into being. Put forward the development of the electronic commerce strategy and measures, Because the electronic commerce in China has just started, is bound to face many problems, but from the analysis of various aspects of the data and information obtained: the marketing of the network (Electronic Commerce) in car sales in China is very promising.? Key?words：Information platform; e-commerce; automobile marketing 第1章 绪论 1 1.1 话题背景 1 1.2 汽车网上销售可行性分析 1 第2章 汽车销售行业特点 3 2.1 人们购买汽车的消费观念发生变化 3 2.2 汽车销售方式发生变化 3 2.3 在售中售后过程中消费者对服务的要求越来越高 4 2.4汽车