电视财经频道专业化探析.pdfVIP

从机构本身来说，要进行广播电视体制的革新。我国的广播电视体制 本身就是一个不断变化发展的过程，必须使广播电视体制与电视产业 的发展相适应。第二，从内容层面来说，要实现节目内容的品牌化与 专业化传播。现今的媒体已经告别了单纯靠几支笔打天下的时代，讲 究整体竞争。同时，节目内容的制作要有自身的特色。特色节目是立 台的根本，也是办台的成就。第三，要改进传播策略。实行本土化策 略，只有让电视财经频道具有当地的特色，才能与其他电视频道区分 开来。要向外联合，实现全媒体、跨区域传播。博采众长、为我所用， 实现资源的最优配置。 关键词：电视财经频道；频道专业化；市场细分 ABSTRACT Ithasbeenmorethanten sinceTVfinancialchannelfirst years establishedinour theresultleavesmuchtobedesired．Most country,but channelsarenot the that in reason the professional．Analysingappeared ofTVfinancialchannelconstructionandmakeuseofthe process successful whichcanbe to the experience helpfulpromotingprofession ofTVfinancialchannel． At of ofTVfinancialchmmels first，thedevelopmentspecialization on ofmarket．Themarket reformofTV rely requirement promoted channels．Theof which atechnical progresstechnology supplied support tothe ofTVfinancial reformofthe specialization channel．Second，the radioandtelevisionthat the systempromotedprofessionaldevelopment ofthechannel．TVchannelsinChina the experiencedlargestintegrated before ofchannel developmentperiod implementationspecialization．the makesfirst channelsbroken formed— specializationintegrated down，and needsofaudiencethat theTV sub—channels．Third，the many promoted f