物流英语chapter 1.pptVIP

*New Practical English 1 中国水力水电出版社 现代物流 专业英语 易牧农等编著 21世纪电子商务与现代物流管理系列教材 佟勇臣主骗 ISBN 7-5084-3846-9 What Is Logistics The Logistics of Business Is Big and Important The Work of Logistics Logistical Operations Chapter 1 An Introduction to Logistics Key points: logistics; demand; competitive advantage Difficult points: logistics Requirements By the end of this lesson, you should be able to understand the definition of logistics. understand the history of logistics. 1.1 What Is Logistics Logistics is the process of strategically managing the procurement, movement and storage of materials, parts and finished inventory (and the related information flows) through the organization and its marketing channels in such a way that current and future profitability are maximized through the cost-effective fulfillment of orders. What Is Logistics As a precursor to the Gulf War it had been necessary for the United States and its allies to move huge amounts of material great distances in what were thought to be impossibly short time-frames. Sentence Explanations 作为海湾战争的准备，美国和其同盟者在被认为不可能的时间内，必须超远距离地运输大量军需品。 2. However while the Generals and Field Marshals from the earliest times have understood the critical role of logistics, strangely it is only in the recent past that business organizations have come to recognize the vital impact that logistics management can have in the achievement of competitive advantage. Sentence Explanations 尽管将军和陆军元帅很早就认识到了后勤的关键作用，令人奇怪的是企业在不久之前才刚刚认识到物流管理在构筑竞争优势方面的重要作用。 3. Failure to co-ordinate any one of these activities with it group-fellows and also with those in the other group, or undue emphasis or outlay-put upon any one of these activities, is certain to upset the equilibrium of forces which means efficient distribution. Sentence Explanations 如果与活动中任何一个部分以及其它部分不能相互协调，或者不恰当地重点强调整体活动中的任何一个部分，肯定会打乱有效率分销的均势因素。 What is the logistics? 2. How do you comprehend the sentence “ ‘logistics’ encompasses much more than just the tran