广告类英文文献.ppt

The Age of Advertising UNIT THREE Background Information Advertising is the process of publicizing a product or service, usually in order to in- crease sales. In some cases it is used to discourage sales (e.g. of cigarettes) or to pro- mote non-commercial activities (e.g. road safety).Although some 2%of the gross national product in the UK and some 3%in-the USA is spent on advertising ,there is no evidence to show that advertising actually persuades people to buy things they do not want . Background Information Consumer advertising seeks to sell one branded product at the expense of others ,