国际市场营销学讲义第一课(版)精要.pptVIP

INTERNATIONAL MARKETING Ke Fu International Marketing Something about the course About the book About the study method About the examination The scope and challenge of international marketing International corporations…. These companies’ business were located all around the world….. More and more companies engage in International marketing….. See next page Let’s try to think some Chinese International companies…. again, try to think about some foreign-owned Chinese companies…. Fortune 500 comp