Limping Tesco in China.docVIP

Limping Tesco in China 　　Tesco， the third largest retailer in the world， is not doing very well in China. A supplier of Tesco in Qingdao， Shandong， told that a supermarket of Tesco was closed in June. This outlet， opened to consumers in 2010， was the first energy-saving outlet of Tesco. Its advanced smart energy management system and automatic carbon detection system are two of the greatest features of this outlet. 　　In addition， Tesco stationed its self-owned commercial real estate brand LifeSpace into this outlet. The combined role of a supermarket and shopping mall made this Tesco outlet the largest comprehensive property of Tesco in Qingdao. 　　However， this grand outlet， which the Tesco’s headquarters has laid great expectations on operation， has come to its end only after three years. 　　 Hindered by Local Rivals 　　By the end of May， most of the dealers in the aforementioned Tesco’s outlet had been moved out. The first floor of the shopping center was all clear except a McDonald’s restaurant. The second floor was slightly better， as one or two dealers still stayed there， hanging the banner of “greatest discounts” and hoping to make a kill before the final day came. 　　The access to the fourth and fifth floors was even blocked. The Tesco supermarket， which covers over 20 thousand square meters， was still selling products to the few consumers. 　　Standing across the road opposite this Tesco’s outlet is a huge complex owned by Shandong-based Liqun Group. This complex is also a retail body consisting of a department store and a supermarket. It came to this place even earlier than Tesco， and in the past three years， the two outlets， which share almost the same operating pattern and product categories， were always battling against each other. 　　The result of the competition is easy to see at this moment. Tesco is almost brought down， while Liqun’s outlet， was full of local consumers. 　　A group of figures could visualize the comparison more easily. The annual sa