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factors affecting employee engagement in india a study on
The Qualitative Report 2015 Volume 20, Number 4, Article 8, 498-515
/ssss/QR/QR20/4/gupta8.pdf
Factors Affecting Employee Engagement in India: A Study on
Offshoring of Financial Services
Manish Gupta, Shirshendu Ganguli, and Abhilash Ponnam
Icfai Foundation for Higher Education University, Hyderabad, India
The objective of this study is to explore factors that affect employee engagement
in financial offshore organizations in India. Sixty employees involved in
offshoring financial services were interviewed. Thematic analysis was used to
analyze data collected in the study. Three main themes were identified: (1)
implicit benefits, (2) organizational culture and (3) organizational policies. The
findings of this study are important due to their practical implications. First,
the factors will encourage employers to make more employee friendly policies,
and second, by resolving the employee issues raised in this paper, it is
anticipated that the employers will be able to enhance the overall efficiency of
their workforce and improve the employer-employee relationship. Keywords:
Employee Engagement, Financial Services, Offshoring, Organizational
Culture, Thematic Analysis
Companies in India are increasingly devising new ways and means to optimally utilize
their workforce. However, only eight percent of the employees in India are engaged in their
workplace (Kohli Grover, 2013). Like other industries, engaging employees in the offshoring
industry is also becoming a priority for human resource (HR) managers (Thite, 2010).
Offshoring is an emerging business in the world market (Lewin, Massini Peeters, 2009) with
financial services being one of
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