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Journal of World Economic Research 2014; 3(6-1): 9-14 Published online January 19, 2015 (/j/jwer) doi: 10.11648/j.jwer.s.2014030601.12 ISSN: 2328-773X (Print); ISSN: 2328-7748 (Online) Problems related to measuring and interpreting indicators of the standard of living Naďa Birčiaková, Jana Stávková, Jana Turčínková Department of Marketing and Trade, Mendel University in Brno, Brno, Czech Republic Email address: nada.birciakova@ (N. Birčiaková.), stavkova@mendelu.cz (J. Stávková), jana.turcinkova@mendelu.cz (J. Turčínková) To cite this article: Naďa Birčiaková, Jana Stávková, Jana Turčínková. Problems Related to Measuring and Interpreting Indicators of the Standard of Living. Journal of World Economic Research. Special Issue: Issues and Challenges of the Financial and Economic Crisis throughout the World. Vol. 3, No. 6-1, 2014, . 9-14. doi: 10.11648/j.jwer.s.2014030601.12 Abstract: The paper deals with different a roaches to measuring living standards. Attention is drawn to income and expenditures recorded in selected countries of the European Union (the United Kingdom, Sweden, Germany, Spain and the Czech Republic). The basic model of linear regression analysis is used to present the curve of the income and expense situation of households. In order to reveal more specific details, analyses based on income quintiles are carried out. The European methodologies EU SILC and COICOP have been chosen as the main so