unitsalesletters要点分析.pptVIP

We are pleased to introduce our new seasonal cashmere clothing products and feel sure you will find interested about them. As a professional cashmere producer in the high competitive cashmere garments markets, we are strong at designing and developing the most fashionable colors and styles. The winter clothing series include T-shirt, pullover, outwear, underwear, skirt set, pants set, scarf and shawl etc. in pure cashmere and in mulberry silk and other pure natural super material as well. Its simple but noble, calm and confident style is the best choice of those consumers who have good cultivation and fashion taste. The demand for it is skyrocketing in both domestic and foreign markets. Offer the product description Owing to the high quality, simple designs and delicate details of our products, we are convinced that they will be welcomed in your market and with joint efforts, business and mutual benefits between us will witness a rapid development. Why wait? Come and place your order right now as a special discount of 25% will be offered only during this promotional month. You can consult more detailed information about our products in the enclosed latest catalogue. Wish to have your early reply. Yours Sincerely, Qiu Xiaoyun Qiu Xiaoyun Business Assistant to General Manager Enc: catalogue for our latest winter clothing series and price list Convince the benefits Persuade an action A sales letter is a document designed to generate sales. It persuades the reader to place an order; to request additional information; or to lend support to the product or service or cause being offered. It influences the reader to take a specific action by making an offer--not an announcement--to him. To sell, the sales letter must be specific, go to the right audience, appeal to the readers needs, and it must be informative. Summary The format of a sales letter A sales letter should arouse the readers’ interest first, then make a good description of