奔驰发展史要点.ppt

品牌定位 热情 质量 创新 魅力 乘坐舒适 缓解压力 典范性的 安全功能 出众的 可靠性 可证明的 耐用性 增值性 完美的 客户关怀 合理的 灵活性 一致的 解决方案 领先的 承载能力 可以预见的 概念 个性化 用不过时的 典雅设计 极致 的性能 愉悦 驾驶体验 安全性 预安全 系统的发明 人们的评价 可靠 环保 激情 热情 耐用性 ESP 极具运动气质 新颖的外观 最佳的安全保护 精妙的设计 空气动力学 进一步加强 梅赛德斯-奔驰对体育的赞助 * * Karl Benz was born the son of an engineer on November 25, 1844 in Karlsruhe. His father died when Karl was barely two years old. Despite being relatively poor, his mother ensured he had a good education. Karl Benz attended high school before going on to study at a technical college in Karlsruhe under the tutorship of Ferdinand Redtenbacher. This course of study was followed by a two-year traineeship at a mechanical engineering company in Karlsruhe. Whilst he was there, Benz gained basic experience in all areas of work. His first employment followed, as a draftsman and designer at a scales manufacturing factory in Mannheim. When he lost his job in 1868 he moved to the Gebrüder Benckiser Eisenwerke und Maschinenfabrik company which was concerned mostly with bridge construction. His interest in motor vehicles was sparked, as so often is the case, by the bicycle. His employment at Benckiser was followed by a short period spent working in Vienna, also at an iron construction firm. 1846 In Heilbronn, the son of a master carpenter, has been Gottlieb Daimler’s faithful comrade for many years. In 1907 he leaves the DMG in his capacity as Technical Director and dedicates himself to the support of his son who is about to establish the Maybach-Motoren GmbH. On December 29, 1929 Wilhelm Maybach dies in Bad Cannstatt Since 1904 Karl Benz has been a member of the supervisory board of the Benz Cie. Company. Thereafter he is with the Daimler-Benz AG where he stays until 1927. In 1928 he is honoured with the “Badische Staatsmedaille’’ On April 4, 1929 Karl Benz dies at the age of 84 years in his house in Ladenburg where he lived since 1906. Born in Schorndorf, Germany. On March 17, 1834. Gottieb Daimler was the pioneer of engine powered transportati