unit2establishingbusinessrelation解析.ppt

Means of Communication Letter Telephone Fax E-mail Telegram Telex Introduction Why establish business relations ? No transactions can be conducted until contacts have been made between two or more companies. As the saying goes, “No customer, no business”. To establish business relations with prospective dealers is one of the vital important measures both for a newly established firm and an old one that wishes to enlarge its business scope and turnover Ways to Obtain Your Potential Customer’s Information ★ Writing to prospective clients directly; (self-introduction) ★ Attending all kinds of trade fairs or exhibitions; ★ Using trade directories of various countries and regions; ★ Sending trade groups and delegations abroad for business talks; ★ Contacting the chambers of commerce, the commercial counselor’s offices or other commercial institutions both at home and abroad for help; ★ Asking old clients or business friends to make introductions;(other customers’ introduction, introduction from his subsidiaries or branches, agents abroad) ★ Opening branches or sales agents abroad; ★ Placing advertisements in newspapers, magazines, or on TV; ★ Surfing on the Internet. (Internet websites) How to learn this chapter? 1.Basic knowledge2.Writing principles 3.Business jargons/terms/terminologies4.Word extension5.Word discrimination6.Natural or practical sentence patterns7.grammar points, if possible8.Wide selection of writing9.Typical sentences Letters requesting for the establishment of business relations should include: 1. the source of his information: telling the customer where you obtained their contact details; 2.his intention: state what you want from your customer in the letter to make sure they know what are expected of them to avoid any vagueness or embarrassment, and reiterate your purpose to remind your customer when necessary; 3.the business scope of his firm introducing your company try to use broadest terms in order to attr