第二次修改上海卜蜂莲花超市电视机经营模式研究解析.docVIP

论文题目：上海卜蜂莲花超市电视机经营模式研究 学科领域：工商管理硕士（MBA） 摘要 目前，很多消费者，开始购买电器超市要做大做强，做好家电经营是很关键的一个方面。At present, many consumers, tend to go to the supermarket to buy electrical appliances, Gome, Suning, instead of home appliance chain stores, mainly because a lot cheaper price than comprehensive supermarket appliance store chain stores. The supermarket to do do greatly strong, do the appliance business is a very key. Lotus is the first to enter Chinas first foreign supermarket, 1997 since entering China development is not smooth, the pace of expansion is very slow. By 2004, lotus put forward plan hundreds of stores, but because of the rapid expansion in 2006 a loss. Lotus in 2007, 2011 once again thrown plan hundreds of stores, but all failed. As of the end of 2012, the number of stores lotus is only 75, with 271 WAL-MART stores, Carrefour 203 stores far. Compared with 2004, and began to enter the Chinese market Tesco, also down a big slice. This paper first makes a comprehensive analysis and study of C.P. Lotus supermarket sales of the original system of TV products (including: internal financial system, TV products circulation and storage, the television product unsalable and old products processing, TV product operating conditions and the sales team, set store common marketing modes and methods), analyzed the problems of the problem; secondly, through the experience and methods of other supermarket good, and combined with current TV product consumption trends, to develop an appropriate Lotus supermarket TV business model. As non-core retailer Shanghai Lotus supermarket, because of its payment system, store quality, company of home appliance products such as insufficient attention has be congenitally deficient, to breakthrough and expand TV products in the minds of consumers influences, must be redesigned home appliances business model, in order to survive and develop in intense competition. This paper makes a comprehensive analysis and Lotus supermarket and other comparativ