西交大的战略管理课件4详解.PPT

41 44 46 47 48 50 52 53 54 54 54 55 56 58 59 60 65 66 67 68 69 70 75 * * Outcomes Evolutionary Actions Growth-Oriented Actions Market-Power Actions Evolutionary Outcomes Sustained Competitive Competitive Market Types Slow, Standard or Fast Cycle Competitive Outcomes Advantage Temporary Advantage Model of Interfirm Rivalry: Likelihood of Attack and Response Slow cycle markets are frequently shielded by monopoly power or very strong brand loyalties (e.g., ChinaTelecom SONY Video Cameras) This market outcome and lack of interfirm rivalry may lead to sustained competitive advantage Sustained Competitive Competitive Market Types Slow, Standard or Fast Cycle Competitive Outcomes Advantage Temporary Advantage Outcomes Evolutionary Actions Growth-Oriented Actions Market-Power Actions Evolutionary Outcomes Sustained competitive advantage is a possible outcome in this instance Standard cycle markets often lead to highly competitive pressures despite world class products Firms with multimarket competition may dampen rivalry somewhat Sustained Competitive Competitive Market Types Slow, Standard or Fast Cycle Competitive Outcomes Advantage Temporary Advantage Model of Interfirm Rivalry: Likelihood of Attack and Response Sustained Competitive Outcomes Competitive Market Types Slow, Standard or Fast Cycle Competitive Outcomes Advantage Temporary Advantage Evolutionary Actions Growth-Oriented Actions Market-Power Actions Fast cycle markets are intensely dynamic and a first mover advantage is often unsustainable Evolutionary Outcomes Firms may cannibalize (up-grading) older generation products while intro-ducing new innovative premium products (diff) Sustainable competitive advantage is unilkely Model of Interfirm Rivalry: Likelihood of Attack and Response Time (years) 10 Launch Exploitation Counterattack Gradual Erosion of a Sustained Competitive Advantage Returns from a Sustained Competitive Advantage Some Firms Maintain Competitive Advantage in Fast-Cycle Markets by Seizing t