心理毕业论文_大学生对洗手间广告的态度研究.docVIP

目录 中文摘要··················································1 英文摘要··················································2 1文献综述················································3 1.1洗手间广告的发展概况··································3 1.2关于广告态度的研究····································3 1.3 广告效果测评概述·····································8 2研究设计与方法·········································9 2.1 问卷设计············································9 2.2 数据收集············································9 2.3研究假设·············································9 3研究结果与分析·········································10 3.1大学生对洗手间广告的总体态度·························10 3.2大学生对洗手间广告内容的态度·························10 3.3大学生对洗手间广告形式的态度·························11 3.4大学生对洗手间广告优缺点的态度·······················14 3.5大学生对洗手间广告效果的态度·························15 4 讨 论··················································19 5 建议···················································20 参考文献·················································22 致谢·····················································26 附录·····················································27 大学生对洗手间广告的态度研究 摘要 作为新兴的广告媒介形式，广告媒体在泛媒介化时代占据着重要地位，广告策略并非仅仅是源于商业广告空间的扩张，而是把人性化需要和广告的广泛性合理应用综合起来有选择性的广告方式Abstract As a new advertising medium in the form toilet, toilet pan-media advertising media in the era occupies an important position, the toilet is not just advertising strategy from the expansion of commercial space, but to human needs and reasonable application of the breadth of advertising together Selective advertising. The attitude of the audience for the bathroom advertising, restroom advertising effect for the (brand attitude and purchase intention) of the evaluation are very important. College students are the toilets in your audience a young representative group of students on the bathroom advertising approach has contributed to advertising design and corporate marketers who target consumer group for the design and marketing communications to develop a reasonable strategy to impro