Translation of Puns in English Advertisements 英语专业的毕业论文.docVIP

Contents Acknowledgementsi Abstract ii Abstract Chinese iii Introduction1 Chapter one Classification of Puns in the Field of English Advertisements3 11 Homophone3 12 Homograph4 13 Parody puns5 Chapter Two Principles of Translation of Puns in English Advertisements6 21 Novelty in terms of commerce6 22 Flexibility in terms of language7 23 Acceptability in terms of cultural differences7 Chapter Three Translation Skills of Puns in English Advertisements8 31 Respective translation8 32 Borrowing translation9 33 Compensation translation12 34 Corresponding translation13 35 Chinese four-letter structure translation14 Conclusion 16 Notes17 Bibliography18 Introduction The puns have been applied much in the field of English advertisements with the originality flexibility and humor To realize business aims of English advertisements and attach more attention of customers the translation of puns in this field has been paid more concern In order to enhance the puns translatability in English advertisements a few of scholars have surveyed the translation of puns in this field Based on some results of initial reading and personal reflection there exist low expression of Chinese translation of puns incompleteness in strategies of puns and lack of aesthetic feeling in translation of puns in English advertisements These problems did not receive a due treatment and merit exploration ChacomNeil concludes four features of advertisements He thinks that English advertisements are purposeful and edited rich and arresting interactive and involving simple and direct And the core feature is rich and arresting The skillful use of puns makes advertising language vivid and humorous moreover represents the core feature of English advertisements Also Huang Zhan an expert of advertisement in Hong Kong once expressed his opinion about advertisements in his book He thinks that strictly speaking translation of advertising is not translation but interpretation or a means to co