Analysis on the Developing Strategies of E-commerce in Manufacturing Industry in China(中国制造业的电子商务战略分析).docVIP

Analysis on the Developing Strategies of E-commerce in Manufacturing Industry in China I. Introduction ?After more than 20 years of development and effort, through government support, marketing guidance, as well as the enterprise’s own construction, China’s manufacturing industry in the information technology has made considerable progress in the vast majority of enterprises in different stages of implementation of information technology projects for the manufacturers to the construction of e-commerce system has laid a good foundation. Although the information in the process of China’s manufacturing industry has begun to start, but their application scale, scope, depth and there is a large gap between the developed countries. This difference is mainly reflected in the information technology of China’s manufactured goods are low, the low level of information production processes, business model and management model of the organization behind the three areas. In addition, the entire manufacturing sector, information technology gap between different levels of comparison: There is strength in medium-sized enterprises annually invested heavily in information technology has yielded notable results; some poor efficiency of enterprises subject to financial and personnel constraints, as well as business management awareness of the restrictions on information technology may be just getting started, have not even started. From the view of the reality of the whole industry, manufacturing enterprises do not have the wide range of micro-foundation for e-commerce and macroeconomic conditions, only a minority percentage of enterprises have already implemented ERP, or just corporate information through the Internet to carry out the interaction part of E-Commerce the initial stage of the application. II. Elements of e-commerce Elements of e-commerce can be summed up as follows: business, service, technology, security. 2.1 Business On the business in terms of e-comm