Developing and Developed Countries教案5.docVIP

Module 2 Developing and Developed Countries Task---教案 ■Goals To learn to write an advertisement ■Procedures An advertisement cannot stimulate sales if it is not read; it cannot be read if it is not seen; it will not be seen unless it can get attention... And to capture that attention, youve got to earn it. - Victor O. Schwab, Author (How To Write A Good Advertisement) Step 1: Defining advertisement Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion. Step 2: Making notes of features of your hometown Harbin , Rus. Kharbin, city (1994 est. pop. 2,505,200), capital of Heilongjiang prov., China, on the Songhua River. It is the major trade and communications center of central Manchuria, the junction of the two most important railroads in Manchuria, and the main port on the Songhua. Part of the great Manchurian industrial complex of metallurgical, machinery, chemical, petroleum, and coal industries, Harbin also has railroad shops, food-processing establishments (soybeans are a major commodity), and plants making tractors, turbines, boilers, precision instruments, electrical and electronic equipment, cement, and fertilizer. Harbin was unimportant until Russia was granted a concession (1896) and built a modern section alongside the old Chinese town. (Russia surrendered its concession in 1924.) Flooded by White Russian refugees after 1917, Harbin had one of the largest European populations in East Asia. Most of the Europeans left the city following the rise to power of the Chinese Communists. Harbins institutions of higher learning include Harbin Polytechnical Univ., a medical college, and several technical institutes. Step 3: Writing the advertisement for your hometown Come to my hometown Harbin On the map of China, Hei Lon