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* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Picture Superiority Effect (PSE) BIRD 10% 65% If information is presented verbally, your audience will remember 10% of the information. Attach a picture and retention goes up to 65%. Text and images are so much more interesting than bullet points alone. Don’t let the bozos get you down One more thing… Innovation takes confidence, boldness and the discipline to tune out negative voices. “We don’t need you. You haven’t gotten through college yet.” “Get your feet off my desk. Get out of here. You stink and