论文定稿版_new_new教程.docxVIP

PAGE  第 PAGE 2页 共17页 分类号：F746 U D C：D10621-402-(2015)3470-0 密 级：公 开 编 号：2011241091 成都信息工程学院 学位论文 浅析新形势下电子商务在中小外贸企业的应用 论文作者姓名：李阳申请学位专业：国际经济与贸易申请学位类别：经济学学士指导教师姓名（职称）：那军（讲师）论文提交日期：2015年05月27日  摘要 科学技术的进步，尤其是互联网的飞速发展，颠覆了传统的外贸企业。在这样的背景之下，中小外贸企业面临着巨大的挑战和机遇。中小外贸企业需要摆脱传统的国际贸易思维，才能在未来的发展中取得优势。针对中小外贸企业如何面对新形势下的挑战和机遇，本文通过对跨境电商在国内外的发展现状进行分析，得出在未来的几年时间里，跨境电商还有很大的发展空间。通过对社交网络、移动互联网、大数据等时下热门趋势的分析和思考，提出了中小外贸企业如何利用新型的网络手段增加企业的曝光率，完成企业的品牌推广，建立更精准的营销手段，实现更加个性化的服务体系。 关键词：跨境电商 ； 中小外贸企业 ； 国际贸易 How can small and medium-sized foreign trade enterprises take advantage of the e-business under new situation Abstract The development of science and technology, especial the progress of Internet, has overturn the foreign trade enterprises. Under the new situation, small and medium-sized foreign trade enterprises are faced with a lot of challenge and opportunities. This article relates to the development situation of cross border e-business all around the world. We know that there is much space to develop the cross border e-business. By analyzing the hotly debated issues such as social networking services, mobile Internet and the big data, we put forward the solutions to enhance publicity of enterprises, promote brand recognition, establish more accurate marketing methods and improve personalized service system for small and medium-sized foreign trade enterprises through use of new network technologies. Key words: cross boarder e-business； small and medium-sized foreign trade enterprises； International trade 目录 TOC \o 1-3 \h \z \u   HYPERLINK \l _Toc420528359 论文总页数：15页  HYPERLINK \l _Toc420528363 1 引言  PAGEREF _Toc420528363 \h 1  HYPERLINK \l _Toc420528364 1.1 课题背景  PAGEREF _Toc420528364 \h 1  HYPERLINK \l _Toc420528365 1.2 研究的意义  PAGEREF _Toc420528365 \h 2  HYPERLINK \l _Toc420528366 1.3 国内外研究现状  PAGEREF _Toc420528366 \h 2  HYPERLINK \l _Toc420528367 1.4 研究的内容与方法  PAGEREF _Toc420528367 \h 3  H