外贸函电 Unit 2 实用外贸英语函电.pptVIP

实用外贸英语函电Practical English for Foreign Trade Communication 李梅 0555-3218998 Unit Two The Structure and Layout of a Business English Letter商务英语书信格式 1、The Structure of a Business Letter(书信结构) A business letter consist of the following parts： 1)Letterhead(信头) the writer’s company Printed letterhead is printed in the center or on the left margin at the top of the page When writing on blank paper ,only adress should be at the right margin.  1）Letterhead(信头) e.g. Weavewell Woolen Co.Ltd 246 Victoria Street London E.C.4,England Tel.01-1377-432 Telex:9876548 Cable add:WEAVEWELL,London 1）Letterhead(信头) e.g. The Eastern Seaboard Corporation 324 Park Avenue New York, New York 10017 Tel. 225-2780 Cable add:EASTSEA Telex:222711 2）Reference Number (发文编号) It is often placed two lines below the the letterhead. In some incoming letters you may find it at the end of letter on the left margin, two lines below the signature . It may include a file number, departmental code or initials of the signer of the letter to be followed by the typist’s initials in the following fashions: 2）Reference Number (发文编号) e.g. Our ref: 234 GW/gp(in an incoming letter) Your ref : 234 GW/gp Our ref 456 JS/lb(in the reply to the incoming letter) 3) Date (日期) The postion of the date below the letterhead (either on the right or on the left )depends on the style you decide to use. Different ways of writing the date: August 3 ,2002—American form 3rd August,2002—British form Easy to cause some confusion like 3/8/2002 or 8/3/2002, so you’d better not abbreviate the name of the month 4）Inside Name and Address(封内名称和地址) The name and adress of the receiver is typed at the left-hand margin at least two lines below the date . It appears exactly the same way as on the envelope ,in single spacing,with the town in capital letters. When the receiver is a copmpany ,the inside name and address should be written as the following :