国际营销课件3.pptVIP

3 History and Geography The Foundations of Culture Chapter Learning Objectives The importance of history and geography in the understanding of international markets The effects of history on a country’s culture How culture interprets events through its own eyes How the United States moved west and how this more affected attitudes The effect of geographic diversity on economic profiles of a country Why markets need to be responsive to geography of a country Economic effects of controlling population growth versus aging population Communications are an integral part of international commerce Global PerspectiveBirth of a Nation – Panama in 67 Hours To fully understand a society’s actions and its points of view, you must have an appreciation for the influence of historical events and the geographical uniqueness to which a culture has had to adapt. To interpret a culture’s behavior and attitudes, a marketer must have some idea of a country’s history and geography. History and Contemporary Behavior Japanese History: Seven centuries under the shogun feudal system The isolation before the coming of Admiral Perry in 1853 Threat of domination by colonial powers Rise of new social classes Western influences Humiliation of World War II Involvement in the international community Historically, loyalty and service, a sense of responsibility, and respect for discipline, training, and artistry were stressed to maintain stability and order. A historical perspective gives the foreigner in Japan a basis on which to begin developing cultural sensitivity and a better understanding of contemporary Japanese behavior. History is Subjective Historical events always are viewed from one’s own biases and SRC. A crucial element in understanding any nation’s business and political culture is the subjective perception of its history. Relationship between U.S. and Mexico Monroe Doctrine Territorial Expansion of United States from 1783 Insert Exhibit 3.1 Manifest Destiny and the Monroe Doctrine Bot