掌握锲而不舍的营销的艺术材料.pptVIP

In a simple phrase, we at Coremetrics are focused on making your marketing relentless. We know that you face unprecedented challenges to your success. We know that your competitors are fighting endlessly for the same customer and the same shrinking wallet. We know that your customers are making your job more difficult, extending the buying cycle, engaging with your business on your site, away from your site, through social media and more. We know that in order to succeed you need to work harder, smarter and tougher to find the same customer and keep them coming back to your business. We are focused on making your marketing relentless, to achieve dramatic business results while focusing your energy where it matters most. Behind this strategy is a knowledge of your business and an understanding of marketing that spans more than a decade. Every customer that we speak with discusses the ever shrinking resource of time. One of the major challenges that our market faces today is an onslaught of data. In an effort to make marketing more accountable and to make all of us more effective, we have buried ourselves in volumes of data. Visitor volumes have grown, data sources have increased, we’ve finally bridged the gap between online and offline data. Our challenge now is how to make sense of this data, how to transform it into something that’s useful and meaningful. In the face of this data rich challenges, pressure continues to mount internally to show results, to demonstrate that we in marketing have a mastery of the customer scenarios and the marketing initiatives that will make us successful. I’m sure that this challenge feels very familiar to most if not all of you in your current role. On top of the time issue, is another challenge of people resources. Marketing resources are frequently among the first to be eliminated in tough economies. And yet we are faced with needing to analyze mountains of data Examine and explore new media types suc