Chapter经济管理剖析.ppt

Chapter 1 Managers, Profits, and Markets 教材：《管理经济学》，Maurcie, Thomas著，（第10版英文版），机械工业出版社 课堂参与： 15% 课程作业： 15% 课程结束考试： 70% Managerial Economics Theory Managerial economics applies microeconomic theory to business problems How to use economic analysis to make decisions to achieve firm’s goal of profit maximization Microeconomics Study of behavior of individual economic agents Economic Cost of Resources Opportunity cost of using any resource is: What firm owners must give up to use the resource Market-supplied resources Owned by others hired,