主题型虚拟社区成员参和动机对知识共享的影响.pdfVIP

Abstract With the development of information and network technology, virtual community has been used widely in peoples life, work and study. Virtual community comes across time ，space and class restrictions, and unite the individuals with different knowledge background and identity into a new virtual community to participate in knowledge sharing with the network platform. Virtual community has become one of the important places to obtain information and exchange knowledge. Different members of the community participate with different motives, this research takes the influence of participating motivation upon the knowledge sharing as the topic of this study. The theme-type virtual community members are considered as the research object and participation motives and knowledge sharing as the research content, with the method of literature review, community members interview and community observation to collect questionnaire projects. And they are put into the virtual community participation motivation questionnaire composed of 16 projects and the virtual community knowledge sharing questionnaire composed of 10 projects. Multiple theme virtual communities are selected to make sampling survey and get 324 valid samples, these data is used for statistical data processing with SPSS11.5 and LISREL8.70 statistical software package and for factor analysis and variance analysis, besides the model of the influence of virtual community participation motives for knowledge sharing is established. The results of the study indicate that: 1. The self-designed two questionnaires share high reliability and validity so that they can be used as effective tools f