广告翻译英语解答.pptVIP

广告翻译;contents;1. ADs Translation;广告具有 信息功能 (informative function) 美感功能(aesthetic function) 表情功能(expressive function) 祈使功能 (vocative function);玩弄辞藻;使用警策句或套用名句;使用大众化口语体;Buzz words (network hot words ); 11.你懂的 It goes without saying that… ??? 12.吐槽 disclose one’s secret ??? 13.小清新 like [好似] a breath of fresh air ??? 14.穿越剧 time-travel TV drama ??? 15.至于你信不信，反正我是信了。Whether you believe it or not, I am convinced. ??? 16.拼爹 daddy-is-the-key; parents privilege competition ??? 17.做人呢，最重要是开心。 Happiness is the way ??? 18.卖萌 act cute ??? 19.腹黑 scheming ??? 20.折翼的天使 an angel with broken wings;中国独特的传统饮食（Unique Traditional Chinese Foods） ;中国新兴事物（Newly Sprouted Things;中国古代独特事物（Unique Ancient Chinese Items） ;见诸报端的中国现代特色词汇翻译举例 ; 刺绣：embroidery 清明节：Tomb sweeping day 剪纸：Paper Cutting 书法：Calligraphy 对联：(Spring Festival) Couplets 象形文字：Pictograms/Pictographic Characters 人才流动：Brain Drain/Brain Flow 战国：Warring States 风水：Geomantic Omen 铁饭碗：Iron Bowl 函授部：The Correspondence Department 集体舞：Group Dance 黄土高原：Loess Plateau 红白喜事：Weddings and Funerals 结婚证：Marriage Certificate ;《诗经》：The Book of Songs 素质教育：Essential-qualities-oriented Education 《史记》：Historical Records/Records of the Grand Historian 大跃进：Great Leap Forward (Movement) 《西游记》：The Journey to the West 针灸：Acupuncture 唐三彩：Tri-color Pottery of the Tang Dynasty/ The Tang Tri-colored pottery 孟子：Mencius ;莲藕：Lotus Root 追星族：Star Struck 相声：Cross-talk/Comic Dialogue 高等自学考试：Self-taught Examination of Higher Education 电视小品：TV Sketch/TV Skit 香港澳门同胞：Compatriots from Hong Kong and Macao 长江中下游地区：The Mid-low Reaches of Yangtze River 门当户对：Perfect Match/Exact Match 《水浒》：Water Margin/Outlaws of the Marsh 中外合资企业：Joint Ventures 焦点访谈 Topics in Focus 新闻调查 News Probe;新闻30分 News in 30 Minutes 市场热线 Market Hotline 股市分析 Stock Market Analysis 足球之夜 Soccer Night 东方时尚 Oriental Fashion 春节联欢晚会 Spring Festival Gala Evening 综艺大观 Super Variety Show 大风车 Big Pinwheel 中华民族 Chinese E