深圳市景江化工有限公司发展的研究.pdfVIP

Abstract Since1980s, China construction coatings is increasing rapidly. The competition issharper and sharper. After oversea coatings entering China market, China coatings is beingthreaten awfuly. Pobq1er floorings turnover is about 1.5 bilion yuan per year in Chinawhile it was starting ten years ago. There are about 12,000 coating companies inChina,most of which are private companies. China private companies have met a lot ofdificulties because of their dissatisfaction with corporate culture and management system.Shenzhen Kingcom Chemical Co., Ltd was founded in 1999. Then, it is developing veryfast. Now, it is one of the largest polymer floorings companies in China. With the uniquecorporate culture, Kingcom solves beter the problems commonly found in the privatecompanies than other companies. Firstly, the article introduces oversea construction coatings market, Chinaconstruction coatings market and the diference between them. Secondly, the articleintroduces China polymer floorings market and companies. Thirdly, the article reviewsChina private companys history and corporate culture and introduces“Workmate, Unionand Comrade theory and Kingcom modes advantages and disadvantages. Forthly, withthe SWOT analysis model, the article analyzes Kingcoms advantages, such as centralizedbusiness field, good qualified products, reasonable staf structure and national widemarketing network, and Kingcoms weakneses, such as lack of capital, poor reltionshipbetween logistics and engineering. Lastly, the article analyzes Kingcoms developmentopportunities, for example, Chinese economy is increasing quickly; WTO took China asits member in 2001; Nanometer technology is employed in coatings; and the threads, suchas strict government regulations, workshop safety management, and environmentprotection. Finaly, the article gives some suggestions to Kingcom, which are thatKingcom should perform shareholder system, build company group, improve budgetsystem and credit-receiva